Xiao Lu Shui —— Brand Story

Lu Shui, means Deer River, is an ancient river, carries the long history and culture of the Chinese nation. Our brand story originates from the classic Chinese literature "Shan Hai Jing," which depicts mysterious tales of mountains and rivers. In the "Shan Hai Jing," Deer Water is described as a river as clear as jade, originating from Mount Quwu, flowing northward, and eventually merging into the Pang River, bringing vitality to the land.

"Lu" is the pronunciation of Deer in Chinese. In Chinese traditional culture, deer symbolize auspiciousness, beauty, longevity, and prosperity. We have incorporated this symbolic meaning into the name of our brand, hoping to convey the cultural connotations of beauty, auspiciousness, and longevity, bringing joy and happiness to people.

"Xiao Lu Shui" is not just the name of our brand but also a tribute to traditional Chinese culture. Through our products and brand stories, we hope to showcase the ancient cultural traditions and unique aesthetic concepts of China to the world. We believe that traditional Chinese culture embodies profound wisdom and significance, which is still relevant and valuable in today's world.

The Xiao Lu Shui brand will continue to uphold the design philosophy of integrating tradition and modernity, continuously creating high-quality products, providing consumers with more choices, and revitalizing traditional culture in the fashion industry with new vitality and energy.